With a valuation of 300 million dollars, the U.S. technology company ARCELL dive into the AR market.

As of 2023, the global AR glasses market has reached $15.4 billion. It is projected to grow to $72 billion by 2033.
U.S. tech company ARCELL has launched a consumer-grade AR glasses equipped with a quad-core 1.4GHz processor, waveguide optics, and Micro OLED display modules. Weighing just 79 grams, these glasses offer features such as face-to-face translation, audio and video playback, and navigation, attracting strong interest from the industry and tech enthusiasts alike.
Founded in 2023, this startup is led by Dr. Lan, a PhD from the Technical University of Berlin’s Institute for Autonomous Driving Algorithms. The team, hailing from Silicon Valley, boasts members with pioneering success in hardware, software, algorithms, and optical technology. With a strong team background and technical R&D endorsement, ARCELL, despite entering the market as a startup, has made a significant impact in the tech industry with its innovative solutions and mass-produced products. In just one year, the company’s valuation has already reached $300 million, demonstrating remarkable growth.
ARCELL collaborates with top-tier upstream suppliers to lay the foundation for producing industry-leading mass-market AR products. On the other hand, the company continually focuses on advanced technologies. By developing its own ZVERO OS, it enhances computational performance, reduces power consumption, and optimizes the user interaction experience. Additionally, it has established an uploadable App Store, creating a robust ecosystem for developers.
Based on a waveguide optics solution, ARCELL’s AR glasses feature a quad-core 1.4GHz processor and 1.5mm thin waveguide lenses. They support 100% sRGB full-color display with an 83% transparency rate and can operate continuously for 5.5 hours. Weighing just 79 grams, these glasses offer advantages in lightweight design, transparency, and brightness. According to ARCELL, the second generation will feature a quad-core 1.8GHz processor, the third generation will incorporate a binocular beam-shooting waveguide solution, and the fourth will utilize Micro-LED technology, further optimizing the light engine design and mass production process.
According to the ARCELL team, the company will start with full-stack core technologies in hardware, software, and algorithms. By continually innovating with new technologies and solutions, they aim to create more revolutionary hands-free smart glasses, accelerating the gateway to the metaverse.