The trendy American beverage brand PALIC raised $20 million in funding in 2023 and achieved over $15 million in nationwide sales the same year. PALIC is known for its innovative solid beverage bottle cap, which makes drinking water more enjoyable and flavorful. The driving force behind PALIC’s popularity is its delicious taste, complemented by its functional benefits that attract more consumers. PALIC’s concept is to combine trendiness with tasty health benefits, resulting in a portable, fashionable health product.

Walking down the streets of Los Angeles, you might see many stylish individuals using PALIC’s product. The bottle cap contains herbal extracts with liver-protecting, beauty-enhancing, and calming effects, along with various fruit flavors. With a simple press, the extract flows into the bottled water, creating a delicious, healthy, and trendy wellness drink.

According to the PALIC team, the U.S. bottled water market reached approximately $44.6 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2030. This growth is driven by increasing health and hygiene awareness, particularly the demand for safe drinking water.

In terms of products, mineral water held a 27.6% market share in 2023 and is expected to maintain its dominance in the coming years. The growing focus on health and wellness is boosting the demand for functional beverages, with consumers increasingly choosing bottled water that helps achieve specific health goals.

Major companies in the market, such as Nestlé, PepsiCo, and Coca-Cola, are focusing on capacity expansion, technological advancements, and new product launches. PALIC aims to deeply cultivate the health beverage sector and integrate trendy elements, aspiring to become the first trendy health drink loved by Generation Z.